Managed print providers will have more flexibility to lower print cost per page and find the right solution for each print business case with new solutions from Hewlett-Packard Co. that bring ink-based technology into the enterprise, which has traditionally been dominated by laser.

Debuting April 1 will be the HP Officejet Enterprise Color MFP X585 and HP Officejet Enterprise Color X555. Powered by HP PageWide Technology, they’re designed with enterprise-level durability and, with their ink technology, can print at twice the speed and up to half the cost per page of lasers.

“Never before has an ink-based device been fully capable of meeting the performance requirements that large organizations demand,” said Dion Weisler, executive vice-president, printing and personal systems at HP, in a statement. “CIOs and IT decision makers can be confident that the HP Officejet Enterprise series provides employees exceptional enterprise-grade security, fleet management and mobile printing options along with the fastest speed and lowest total cost of ownership.”

The devices contain the same enterprise functionality as HP’s enterprise LaserJet printers, including the same user interface, and support HP’s LaserJet FutureSmart firmware and HP Open Extensibility Platform, including HP Access Control and HP Capture & Route. Also included in the series is a scan-optimized HP Flow bundle.

With availability April 1, the HP Officejet Enterprise Color MFP X585 starts at US$1,999 and $ the HP X555 starts at US$749.

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