TORONTO – More than 250 channel partner executives attended the 3rd annual Dell Canada Partner Summit this year.

Canadian subsidiary president Kevin Peesker told a crowd of channel partners from across the country that the vendor plans invest more in the partner community to improve the overall engagement experience and to expand its sales force through the channel.

Peesker said 27 per cent of Dell Canada staff are now dedicated to the channel up from 16 per cent in 2014. This move has increased rebates to the channel by 143 per cent, which has increased profitability for the channel community.

In this exclusive video feature, CDN takes a look at the Dell Canada Partner Summit and has interviews with senior leaders at the company such as Peesker, Bill Rodriques, Cheryl Cook and Bryan Jones.

 


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