Citrix doubles down on the mid-market with partner incentives and engagement at Summit

Las Vegas, NV - It's difficult to say how many times Citrix repeated the word "mid-market" on stage. At its annual partner summit, the software maker did not reveal a ton of new products,

Published on: January 11th, 2016 Dave Yin

Kaspersky channel leaders on incentives, loyalty, Canada and the future of security

Early this year Kaspersky came out strong in its channel strategy, with new and revamped programs as well as investments in marketing, incentives and channel resources. CDN sat down with John Murdock, vice president of channel

Published on: May 22nd, 2015 Dave Yin

Mitel shifts from revenue to value-based rewards program

Unified communications solutions company Mitel Networks Corp. is rolling out a comprehensive revamp of its partner program in Canada in the United States which, according to the company, will provide its partners with

Published on: June 23rd, 2014 Nestor Arellano

Symantec revamps partner program

Security software vendor Symantec Corp. announced details of a much awaited redesign of the program which now promises a clearer connection between partner performance, and competency and rewards. The sweeping changes, brought about

Published on: May 6th, 2014 Nestor Arellano

HP targets key technology areas for partner growth

Hewlett-Packard Co. is making another round of enhancements to its PartnerOne reseller program, and has identified the key growth opportunities for the channel where it will offer further incentives and rewards to help

Published on: October 3rd, 2013 Jeff Jedras

EMC tweaks channel program to improve partner value

With a number of recent enhancements to its Velocity Partner Program, information infrastructure technology and solutions vendor EMC (NYSE: EMC) aims to align the program more closely with hot technology areas and encourage

Published on: July 24th, 2009 Jeff Jedras

IBM streamlines partner incentives while growing the pie

A recent revamp of IBM Canada's (NYSE: IBM) partner incentive programs cuts the number of Big Blue partner incentive programs from seven to two, but the vendor insists the changes will mean a

Published on: February 25th, 2009 Jeff Jedras

Sun Microsystems revamps incentives to encourage partners to go deeper

Following a significant rationalization of its channel program in 2008 that saw 17 partners dropped and another 20 recruited, Sun Microsystems of Canada (NASDAQ: JAVA) is focusing on creating long-term opportunity for committed

Published on: February 19th, 2009 Jeff Jedras