ESET launches free marketing tool for North American channel partners

With majority of Canadian channel partners falling under the small-to-medium-sized business (SMB) umbrella, it can be difficult for many of them to justify diverting resources to marketing campaigns. ESET, a Slovakian IT security

Published on: April 24th, 2018 Mandy Kovacs

Hashtag Trending – Potential for the biggest tech acquisition in history, Samsung takes shots at Apple

Broadcom’s offer to buy chipmaker Qualcomm would nearly double the record for biggest tech acquisition, Samsung is taking shots at Apple fans in its new ad, and you really shouldn’t drop your iPhone

Published on: November 7th, 2017 Alex Radu

Tech Data has a brand new identity

Tech Data was founded by Steve Raymund 43 years ago in Clearwater, Fla. In that time, not much has changed in the company’s blue and white image. But with the changing landscape of

Published on: October 3rd, 2017 Paolo Del Nibletto

Samsung steps up its channel program

Samsung Electronics has increased its investment in the channel with new solution provider training and demand generation programs. The vendor has created an enhanced training portal for quicker access to courses on mobility,

Published on: August 11th, 2017 CDN Staff

Cold calling is dead! Here are six things you should do instead

It’s the worst question in sales and marketing today: How do I get better at cold calling? Spoiler alert: Cold calling is dead. Stop wasting your time with it. Here are the better questions to

Published on: August 9th, 2017 Colleen Francis

CA launches new global channel marketing effort

Have you heard of the modern software factory? Well, CA Technologies's new global marketing campaign is intended to let know all about how to build one for your customers. CA's global marketing campaign

Published on: May 29th, 2017 CDN Staff

Did security kill the line of business buying trend?

SAN FRANCISCO – Not that long ago the Line of Business decision maker was turning the IT buying process upside down. The narrative went a little bit like this: managers in human resources,

Published on: November 1st, 2016 Paolo Del Nibletto

5 reasons why email marketing is not dead

Contrary to popular believe email marketing is not dead. However, you need to know how to do things right. Every time we are introduced to a new method of reaching customers online, more

Published on: April 20th, 2016 Stuart Crawford

Adobe Summit 2016 analysis

On the show floor of Adobe Summit 2016, Brian Jackson from CDN sister publication ITBusiness.ca interviews Bilal Jaffery, digital practice lead at Deloitte Digital. Jaffery comments and brings insight on the news and philosophies

Published on: March 28th, 2016 Brian Jackson

Best practices for creating a winning online marketing strategy

There is no such thing as set it and forget it; when it comes to marketing your business, you have to commit. The cold, hard truth is that marketing will take hard work,

Published on: March 24th, 2016 Stuart Crawford

Avaya revamps marketing unit and offers incentives for case studies

San Diego, CA - Channel programs come and go but it's rare that a company revamps its marketing department and admits to having major shortcomings. But this is what has happened wit Avaya and

Published on: February 3rd, 2016 Dave Yin

How to generate demand for your brand

I am a firm believer in LinkedIn as a marketing tool. Recently, however, LinkedIn has added a new feature that makes me ecstatic. Although this new feature is a very simple concept, the

Published on: January 29th, 2016 Stuart Crawford

Dell to change its go-to-market strategy along geographic lines

AUSTIN, TEX. – Some times Dell account reps had to drive more than 150 miles to see a customer. Starting Feb. 1, 2016 those long drives will come to an end. Dell President

Published on: October 22nd, 2015 Paolo Del Nibletto

IBM and Facebook announce social marketing partnership

Facebook and IBM Commerce today announced a new partnership to offer tailored social marketing. Under the agreement, IBM’s marketing cloud clients can now have access to Facebook’s ad offerings, including Custom Audiences to

Published on: May 6th, 2015 CDN Staff