The Mentor of the Year award is presented to Gail Mercer-Mackay, left, by Deidre Deacon, general manager of ViewSonic Canada. Photo by Paul Darrow.

Published: August 23rd, 2018

Channel partners get more marketing might from Xerox

Xerox Canada is offering its channel partners new marketing tools to help them sell their managed print services (MPS) and ConnectKey workplace assistants. The new offerings are now available on the redesigned Xerox

Published on: August 17th, 2018 Alex Coop

ESET launches free marketing tool for North American channel partners

With majority of Canadian channel partners falling under the small-to-medium-sized business (SMB) umbrella, it can be difficult for many of them to justify diverting resources to marketing campaigns. ESET, a Slovakian IT security

Published on: April 24th, 2018 Mandy Kovacs

Channel social media stories from the trenches

You’ve got to know how to delete stuff. It’s not a profound insight, but it was a poignant one that brought nodding heads and laughter to a roundtable discussion on social media held

Published on: March 1st, 2018 Steve Proctor

Up-and-coming Channel Professionals: Kate Bergsma of Microsoft Canada

If you’re a channel partner and you don’t know Kate Bergsma; then you should connect with her immediately on LinkedIn. Why? Because Bergsma can make you money while you sleep. The partner channel

Published on: March 8th, 2017 Paolo Del Nibletto

Time to market to the individual and not the masses

Company engineers, designers and marketers are coming up with some fantastic products and product ideas.  They’re just having a helluva’ time convincing folks that they’ve gotta’ have them. They’ve gotten increasingly good at

Published on: February 6th, 2017 Max Spindle

Channel needs more BANT leads says Cisco CMO

SAN FRANCISCO – Karen Walker, the CMO of Cisco Systems, said the San Jose, Calif.-based networking and telecommunications vendor is changing its thinking when it comes to lead generation for the channel. Cisco

Published on: November 12th, 2016 Paolo Del Nibletto

CMO to CMO at the CDN Women of the IT Channel show

TORONTO - The CDN Women of the IT Channel recognition luncheon provided a unique opportunity where two top Chief Marketing Officers came together. Lynda Partner, the CMO of CDN Top 100 Solution Provider Pythian

Published on: September 30th, 2016 CDN Staff

5 reasons why email marketing is not dead

Contrary to popular believe email marketing is not dead. However, you need to know how to do things right. Every time we are introduced to a new method of reaching customers online, more

Published on: April 20th, 2016 Stuart Crawford

Best practices for creating a winning online marketing strategy

There is no such thing as set it and forget it; when it comes to marketing your business, you have to commit. The cold, hard truth is that marketing will take hard work,

Published on: March 24th, 2016 Stuart Crawford

Avaya revamps marketing unit and offers incentives for case studies

San Diego, CA - Channel programs come and go but it's rare that a company revamps its marketing department and admits to having major shortcomings. But this is what has happened wit Avaya and

Published on: February 3rd, 2016 Dave Yin

Follow Friday: Tech marketers to follow Twitter

For this week’s CDN #FollowFriday, we are showcasing experts in tech marketing that could offer insight in presenting products and solutions in the best light. First up is is Linda Montgomery, marketer for the technology,

Published on: August 6th, 2015 Dave Yin

Why social media is the single biggest culture shift of our time

MONTREAL – After the Cisco Velocity conference ended the talk circulating around the halls from channel marketing professionals was: Who is Gary Vaynerchuk? Looking at Vaynerchuk's career you can describe him as an

Published on: May 19th, 2015 Paolo Del Nibletto

IBM and Facebook announce social marketing partnership

Facebook and IBM Commerce today announced a new partnership to offer tailored social marketing. Under the agreement, IBM’s marketing cloud clients can now have access to Facebook’s ad offerings, including Custom Audiences to

Published on: May 6th, 2015 CDN Staff

ArcServe announces new partner program

Data protection and recovery solutions provider Arcserve today announced that it is launching a new partner program. The program will feature three tiers - silver, gold and platinum - and will aim to

Published on: May 5th, 2015 Dave Yin