What are the latest trends in Channel incentives?

Channel marketing and partner management programs are undergoing a dizzying sea change with new programs and options keeping every channel chief  and channel professional on their toes. To help channel executives sort through

Published on: February 27th, 2017 Steve Proctor

Cisco unveils three new Canadian-specific channel incentives

SAN FRANCISCO – Cisco Canada channel chief Mark Collins revealed three new profitability offerings for the Canadian channel. Those three incentives are called: The Whitespace Incentive Program targeting dormant accounts; Zero per cent

Published on: November 3rd, 2016 Paolo Del Nibletto

Cisco Canada alters its channel philosophy

TORONTO – Cisco has maintained a channel philosophy based on partner profitability since 2001, when the company completely overhauled its go-to-market strategy in favour of the channel. But that’s about to change somewhat.

Published on: May 30th, 2016 Paolo Del Nibletto