Cochran talks changeRandy Cochran, vice-president of channel sales, Americas at Symantec, gave a keynote speech at the event where he explained the company’s move towards a specialist model.
“We’re looking for partners to go deep with specializations and, in turn, we’ll provide a strong return on investment to them,” Cochran said. “There’s no longer any revenue requirement to maintain your status in the program.”
Right now, Symantec’s Partner Program is comprised of four levels: Registered, Silver, Gold and Platinum. In order to qualify for a specific level, partners must meet a revenue requirement and hold certain accreditations. While these levels will stay the same, partners will have 10 months to achieve a certain number of specializations which will determine which level they’re in.
Specialized partners will be rewarded for their efforts through various benefits such as online training, increased discounts, licenses for internal use and teaming agreements.