Channel marketing and partner management programs are undergoing a dizzying sea change with new programs and options keeping every channel chief and channel professional on their toes.
To help channel executives sort through the new and innovative options the Canadian Channel Chiefs Council (C4) has invited loyalty and partner advocacy expert Ian Hutchieson of the London-based International Customer Loyalty Programmes group (ICLP) to present an interactive webinar on the subject on March 22.
Hutchieson heads up ICLP’s Global Channel Practice, developing new solutions and helping clients such as Adobe and the Manchester United soccer club design and implement loyalty marketing strategies and programs that deliver competitive advantage.
“Incentives are an important lynchpin in channel operations. This is a great opportunity for anyone learn about what’s new, what’s working, what’s passe and what has or should be abandoned,” says by Paolo Del Nibletto, the President of C4 and moderator of the webinar.
Hutchieson’s presentation will focus on the ways to serve up the perfect partner experience. He will outline a new framework and approach to partner marketing and share loyalty marketing tips garnered from years of multi-sector experience. The ultimate goal? Provide the insights that will allow channel leaders to build advocacy for their solutions and their brand. That can be accomplished by leveraging the tools, assets and incentives that are already part of corporate channel ‘toolkits’, insists Hutchieson.
The C4 webinar will also include a guest from the transportation sector. A senior vice president with a major airline will join Hutchieson to talk about his experience with loyalty incentives.
“As vendor organizations continue to struggle to meet expectations while trying to forge highly engaged and loyal partners, there are opportunities for learning all around,” says Del Nibletto.
“This C4 webinar promises to present new insights and serve up methods to improve overall partner relations through channel incentives and rewards.”