Deidre Deacon is the new general manager of ViewSonic Canada. Her appointment is part of a realignment of the Canadian organization.
The new structure of the Canadian subsidiary is now tasked to support the implementation of a recently introduced growth strategy for the display vendor. One of the key new areas for Deacon to lead is the Canadian expansion to new niche markets along with deepening its current partnerships with solution providers. Deacon plans to launch new solution and category products in the coming year.
ViewSonic Canada has doubled its growth in the large format display business in both units and revenue year over year. Last quarter, for example, ViewSonic Canada realized a 15 per cent year-over-year increase in units shipped across all categories and double digit growth over the previous (Q4 2016) quarter.
Former ViewSonic Canada GM and current company President Jeff Volpe, said last quarter’s results for Canada surpassed the company’s expectations and projected market growth in large format and interactive display products.
“Our brand promise has always been about great performance, fantastic value, and world class support. Under Deidre’s leadership, and with the support of our talented team and channel partners, we are delivering on this promise. With this year’s planned introduction of innovative new products and solutions that deliver a new level of display performance, our Canadian team is optimally positioned to support market demands and will continue to work with our partners to drive significant growth for all parties over the next five years,” Volpe said.
Deacon’s responsibilities will be to act as senior executive for the region and oversees all aspects of the business – from charting the future growth of sales, to maintaining and developing the dealer distribution network, to leading overall strategic business planning.
Deacon has spent the past 18-years at ViewSonic in roles such as progressive sales and management in both Canada and the U.S.
Deacon’s promotion comes at a time when the company also introduced the ViewSonic ViewBoard, a line of interactive flat panel display solutions designed to increase engagement and collaboration by allowing users to write, highlight, edit, and transform documents and images on the screen in real time. The products are optimized for collaborative multi-user productivity for both the classroom and the corporate board room.
According to PMA Research, the industry analyst firm that specializes in market data for the Display industry, the market for Interactive Flat Panel Displays (FPDs) grew at a rate of 60 per cent in 2016 with expectations for unit growth of up to 50 per cent in 2017. PMA reports that market growth in large format displays was 23 per cent in 2016, with double-digit growth rates forecasted for 2017.