Published: August 17th, 2016

VoIP provider Ooma is seeking help from the channel to boost the sales of its small business service and phone systems. The company unveiled the Ooma Office Partner Program at the Channel Partners Evolution event this week in Washington, D.C.

The partner program appears fairly typical for a program today. It features two levels of partnership — Reseller and Affiliate. Reseller partners will sell, stock, and install Ooma VoIP systems. The vendor also expects some of its resellers to wrap additional value-added services around its small business VoIP offerings to create recurring revenue streams based not only on VoIP subscriptions but also service contracts.

The Affiliate partner level requires much less of a commitment to Ooma and was designed for channel partners that aren’t directly involved in delivering VoIP solutions. Instead, such partners may see an opportunity and pass on the lead to Ooma, where an inside sales representative would work on the partner’s behalf.

“We’re excited to help Ooma partners increase their market opportunity by delivering affordable, enterprise-grade phone service to their small business and micro-business clients,” said Tim Sullivan, vice president of sales at Ooma, in a statement.

Ooma resellers will have access to the suite of Ooma Office products, including analogue and IP-based deskphones, softphone apps for both iOS and Android devices, as well as the VoIP service, which includes local and toll-free numbers, a virtual fax extension, a conference extension that can host up to 10 participants, a virtual receptionist, on-hold music and extension dialing.

Its messaging is all about providing the “big business phone experience” without big business price tags. Ooma claims it can reduce phone bills by up to 75 per cent.

The Ooma Office Partner Program is still in its early days. The company is rolling the program out slowly in Canada and the United States. Ooma is currently seeking new partners.