Published: April 22nd, 2013

Metafore Technologies Inc.  has confirmed the company achieved Microsoft’s Gold partner status for the following competencies: Server Platform, Management and Virtualization, Messaging, Volume Licensing, as well as Silver status for Identity and Access and Devices and Deployment.

In addition, Metafore is a Microsoft Cloud Accelerate Partner and Microsoft Small Business Specialist.

In order to qualify as a Gold partner for each of the foregoing competencies, Metafore met all the credentials for Microsoft Certified Professionals, successfully completed Microsoft licensing, sales and marketing competency assessments, and received five unique customer references per competency.

Metafore has shifted gears somewhat in its market direction. The company now wants to position itself as a lead the market with Microsoft-based solutions. Metafore has deployed several Microsoft technologies internally, including enterprise resource planning, data centre, unified communication, collaboration and productivity solutions. Metafore and Microsoft will jointly conduct a seven city event to share the experience and opportunities resulting from Metafore’s strategic investment in Microsoft technologies.

Watch Metafore’s Iris Black talk about the Microsoft partnership in this video from the CDN Top 100 Solution Providers.

Mark Dodds, vice president mid-market solutions and partners for Microsoft Canada, said in today’s world, it is imperative that value-added resellers not only provide a solution to an end-user, but demonstrate a level of proficiency with the products and solutions. Attaining Microsoft Gold Certification and having the right Microsoft Certified Professionals (MCP) engaged, helps differentiate Metafore in the marketplace and helps their customers have the best tools available.

Pat Waid, Metafore’s president, said Microsoft is one of Metafore’s most strategic partners and we are honoured to have our competencies recognized in the areas of core infrastructure and business productivity infrastructure optimization. Microsoft Gold competencies reinforce Metafore’s leadership position amongst Canadian IT solution providers, as well as our ability to provide organizations with solutions that help improve productivity, operational efficiency, and overall business performance.