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Published: August 15th, 2014

Updated Aug. 28 at 2:41pm EST – We had a great Twitter chat with guest experts Robert Hart of the Canadian Cloud Council and Renee Bergeron of Ingram Micro. Thanks again to everyone who participated – we had a fantastic discussion. Read on below for curated, embedded tweets from today’s chat!

“Cloud” is a word that’s been thrown around a lot lately – but it’s also a great opportunity for the channel. Still, there are some unique challenges to operating and selling cloud services, and we want to tackle your questions about them in a conversation online.

We’re also pleased to have two guest experts joining us for the chat:

 

  • Robert Hart, founder and CEO of the Canadian Cloud Council. As a long-time proponent of the cloud and its possibilities, Hart is also part of several other efforts to promote the cloud, like the Interzone conference, the 400, made up of a group of cloud computing executives, and Auro, a company that provides Canadian hosted cloud computing services to other businesses. You can find him on Twitter at @glengarry_hart.
  • Renee Bergeron, vice-president of managed services and cloud computing at Ingram Micro. For the past four years, Bergeron has headed this division at Ingram Micro North America, leading the company’s strategy, sales growth, business development, and organizational management in this area. She’s also been working on finding new opportunities for cloud computing from within the channel. Her Twitter handle is at @ReneeIMCloud.

Q1. Why do channel partners want to be involved in offering cloud services?

 

Q2. How can channel partners repurpose their sales team to sell an annuity cloud offering?

  Q3. How can channel partners adjust their businesses to a recurring revenue model, like with the cloud?

 

Q4. How can channel partners market and differentiate cloud services in a crowded market?

 

Q5. Should channel partners build their own cloud offerings, or resell a vendor’s?

  Q6. Should channel partners white label their services, or do they need to leverage the original vendor’s credibility?

 

Q7. How can channel partners reassure customers about cloud security?

  Q8. Does it matter if a cloud provider keeps its data centre within Canada?

 

Q9. What should customers look for in a good cloud services provider?

  Q10. What trends should we expect to see in the channel for cloud in the next five years?