In 2014 Citrix Canada country manager Michael Murphy had to deal with an important partner shift the parent company was insisting on.
Citrix Systems wanted its channel partners to move away from tactical selling to a more strategic approach. Citrix announced plenty of incentives to help move this shift alone such as new promos, insight into the vendor’s product roadmap, new certifications and insight into the company’s strategic direction.
Getting the channel on the same page as Citrix was a task Murphy accepted and he brought about more importance on the channel internally at Citrix Canada. The plan moved away from strict product reselling to helping the channel partner identify opportunities at each stage of the customer lifecycle, from desktop virtualization to cloud services to mobility.
Also in 2014 Citrix announced a product suite that melds its technologies and services together, allowing customers to securely access their files on any device, over any network. It also launched a new cloud-based platform for its partners and customers, giving them the power to design and build their own mobile workspaces.
Finally the company released XenMobile 9, which now features military-grade encryption of the data stored on corporate smartphones.
