CDN Top Newsmakers for 2014: Graham Palmer of Intel Canada

Intel Canada country manager Graham Palmer moves into the Top 10 from his No. 15 spot a year ago. It seemed that Palmer, in 2014, was on a one man crusade for the PC refresh.

PC refresh? Really, does that still happen anymore? Well there are currently 170 million desktop and laptop PCs that are four years old or worse in the North American marketplace, according to data provided by Intel Canada.

Graham Palmer
Graham Palmer

That was one factoid Palmer tried to convey to the channel in 2014. He said the channel has great opportunity to drive another hardware refresh that goes beyond Windows XP.

Just in the server space alone, Palmer found that 32 per cent of the current install base around the world is four years or older. Collectively this group of servers consume approximately 65 per cent energy. “With a refresh these customers can see huge energy saves and massive performance improvements,” he said in a previous interview.

There is even innovation happening in the desktop area. Palmer said that contrary to the market perception of the desktop; “the desktop PC is not dying.” There are four areas of growth within desktops and all based on new types of form factors such as the MiniDT, All-in-Ones, portable All-in-Ones and the gaming enthusiast segment.

“The channel needs to integrate with desktops to bring in this new opportunity to change the conversation especially in the MiniDT segment,” Palmer said.

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Jim Love, Chief Content Officer, IT World Canada

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