CDN Top 25 Newsmakers of 2014

Published: January 21st, 2015

You could not ignore the buzz around software-defined network and storage in 2014.

But in the same breath when customers and channel partners began to discuss vendor options the name Nutanix surfaced over and over again.

Anton Granic
Anton Granic

Some of those discussions admittedly described Nutanix as an ankle bitter to the big vendor players. Most of the time, however, Nutanix was talked up as a serious contender in the marketplace.

And, then the July 24th partnership deal with Dell happened. Dell and Nutanix were now going to build out Web-scale converged infrastructure solutions for software-defined storage. After July 24, everyone starting taking Nutanix seriously.

Then Anton Granic, Nutanix Canada’s senior director for the Canadian operation began winning over the channel community by making it clear the company’s go to market business model is 100 per cent channel friendly.

Granic added that he refuses to take deals direct. But there is more to Nutanix’s channel strategy than just its anti-direct philosophy.

Granic was also instrumental in signing agreements with Ingram Micro Canada, Arrow and Avnet Canada to build out its channel partner network.