Articles By Stuart Crawford

Is it time to re-brand your MSP business?

With virtual CIO services becoming an increasingly popular option to managed service providers (MSP), many are taking an approach to re-brand themselves through this tool. With the rapid pace that technology continues to

Published on: February 8th, 2016 Stuart Crawford

How to generate demand for your brand

I am a firm believer in LinkedIn as a marketing tool. Recently, however, LinkedIn has added a new feature that makes me ecstatic. Although this new feature is a very simple concept, the

Published on: January 29th, 2016 Stuart Crawford

Why are Alberta doctors not using email?

I stumbled across an article the other day in the Calgary Metro news where Jeremy Simes, a local journalist, was sharing feedback from a study by the University of Calgary on the use

Published on: December 2nd, 2015 Stuart Crawford

Michael Dell makes one critical mistake

AUSTIN, TEX. - Business is all about relationships and relationships have been one of the core messages circulating around Dell World 2015 this week. Success stories on how Dell has worked with large

Published on: October 21st, 2015 Stuart Crawford

Managed services for the Mac?

Did you know that 32 per cent of businesses are looking to move from PC to Mac? Does your Managed Services Provider (MSP) offer Mac IT management? Last month I had a chance

Published on: September 21st, 2015 Stuart Crawford

IT provider deploys Roaring Penguin secure messaging with compliance

Netrepid, an IT services company that provides collocation, infrastructure, and application hosting services for a wide range of industries, is based in Harrisburg, Penn. The industries they serve, such as healthcare, finance, education,

Published on: August 6th, 2015 Stuart Crawford

Managed services market as a community of broken records

There isn’t a day that goes by in my line of work as a marketing consulting that I don’t hang up the phone and shake my head, wondering if the person I just

Published on: July 30th, 2015 Stuart Crawford

IT security like pulling teeth

In today’s modern dental industry, most practices are trying to maintain optimal efficiency while getting used to working in a technology-dependent environment. As a result of their growing dependence on electronic data, dental

Published on: June 18th, 2015 Stuart Crawford

Time to change your sales tactics for managed services

There’s a lot to admire about the way Michael Dell bounced back as a business leader. I think we can all learn from how Dell now focuses on what customer's want. And yeah, it’s

Published on: May 26th, 2015 Stuart Crawford

What can MSPs learn from insurance?

One of the things I love about being back in Canada after my annual retreat from winter in South Carolina is getting to see the awesome TV created here at home.  Canadian television

Published on: April 20th, 2015 Stuart Crawford

No Easy A for cloud computing

Gone are the days when people would hear “cloud” and look up at the sky. Everyone has at least some idea of what the cloud is now. What they want to know is

Published on: April 8th, 2015 Stuart Crawford

Virtual CIOs will prove to be a flash in the pan

The vast majority of businesses - especially small businesses - want to establish real relationships with real people. That's what drives repeat business, not technology fads. Technologies, like art and fashion, come and

Published on: March 31st, 2015 Stuart Crawford

Five on-boarding mistakes MSPs can’t afford to make

A lot of MSP marketing goes into getting the lead, and that’s great. We all know that it can be hard to even get the attention of a business, so managing to get

Published on: February 25th, 2015 Stuart Crawford

How to adapt to the new millennial workforce

The world is changing. I feel it in the water. I smell it in the air. Much that once was is lost, for none now live who remember it. Did you get the

Published on: February 18th, 2015 Stuart Crawford

Introducing Managed Services Providers 2.0

Two questions: Is Your MSP Ready to Keep Changing Your Identity to Impress Your Clients and Partners? Are you ready for the next big change in your business? Every company has the potential

Published on: February 9th, 2015 Stuart Crawford