Articles By Max Spindle

Why Nvidia is pushing enhanced virtual reality?

Normal people don’t know – or care – about the difference between a CPU (central processing unit) and a GPU (graphic processing unit). They simply want to use their computers to create and

Published on: July 31st, 2017 Max Spindle

The Internet of Everything has a DDOS issue

Way back in 2014, then Cisco CEO, John Chambers, pictured the world connected for the eager CES audience – home, airport, hotel, car, office, products, individuals – and called it the Internet of

Published on: May 19th, 2017 Max Spindle

The long-term view of autonomous transportation

It won’t be long – at CES they said 5-20 years – that the next generation of Woz/Steve-types will think that phreaking a phone has to be about the dumbest thing people did

Published on: May 1st, 2017 Max Spindle

Is Flash the key to augmented reality

At FMS (Flash Memory Summit), I heard a lot of techie discussions on the inner workings of flash; but to me, what’s more important is what it will do for customers – business

Published on: April 17th, 2017 Max Spindle

Apps are cool, convenient, useful and dangerous

A few weeks ago, I had to visit my friendly smartphone store. I could do everything – send/receive texts, send/receive emails, access/use business and social media apps – everything but make a phone

Published on: April 5th, 2017 Max Spindle

The problem with smart cities is the lack of a smart vision

I’ve lived most of our adult life in Silicon Valley or what some call a bubble environment. You know: Everyone and nearly everything is connected 24/7. Everyone has 4-5 devices with them all

Published on: March 24th, 2017 Max Spindle

Nothing personal when it comes to personal marketing

What’s all the hoopla over ad blockers? We don’t need no stinkin’ ad blockers because marketing has become increasingly sophisticated with its personal marketing efforts where data scientific research and machine-learning tools guide

Published on: March 14th, 2017 Max Spindle

Time to market to the individual and not the masses

Company engineers, designers and marketers are coming up with some fantastic products and product ideas.  They’re just having a helluva’ time convincing folks that they’ve gotta’ have them. They’ve gotten increasingly good at

Published on: February 6th, 2017 Max Spindle

Industry should make it harder for hackers to earn their money

I didn’t know I was so bad off and I certainly didn’t know I have so many money making opportunities! In the past few weeks, I’ve been notified that: If I don’t pay

Published on: February 2nd, 2017 Max Spindle

Healthy skepticism’s role in security

The biggest problems of today’s technology privacy, security – communications, understanding. Or to say it a little differently… privacy and security are an illusion in today’s world! But then, I’ve learned how to

Published on: January 23rd, 2017 Max Spindle

Putting the customer first is just good business

The most difficult things for a company to manage are its image and customer expectations. It’s all due to the fact that innovation is moving at an accelerated pace and by the time

Published on: November 24th, 2016 Max Spindle

Drones are as popular as tablets, smartphones and even IoT devices

It’s estimated that one million UAVs (unmanned aerial vehicles) or drones if you prefer were gifted last Christmas. All I can think of are my two favorite orators: -        Will Rogers – “You

Published on: November 10th, 2016 Max Spindle

The good and the bad of product reviews

Solar flares are awesome in their beauty, power and effect on us here on Earth. In a weird sorta’ way, they are similar to firms’ product review efforts.  Nothing warms the boss’ heart,

Published on: August 19th, 2016 Max Spindle

Boomers retiring could put a huge strain on IT resources

Last year, I found myself diving with an SAR (search and rescue) officer and somehow the subject of retirement came up. His response was, “Not for a long, long time.” He noted, “I’ve

Published on: August 8th, 2016 Max Spindle

Connected car may be the next innovation lab

The great thing about living in Silicon Valley is that all of the car companies have advanced technology labs here so you hear about all the new gee-whiz stuff before it appears in

Published on: July 8th, 2016 Max Spindle