The means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Popular social media platforms include LinkedIn, Twitter and Facebook.
Faced with a multitude of choices, it’s often difficult for sales professionals to home in on the winning opportunity that would guarantee a sale. Toronto-based software company SalesChoice has developed an advanced analytics
IBM has enhanced its partner program to provide training and support geared towards bolstering sales on the four key areas or cloud, analytics, mobile, security and social media. The new initiative turns the
The biggest thing that’s wrong with social media marketing is consumers. They simply don’t understand that marketing is a fairly one-sided effort. You decide what the company, product, brand message is. You decide
There are only 50 days remaining before the biggest channel partner conference of the year kicks off in Washington, D.C. The Microsoft Worldwide Partner Conference attracts more than 15,000 channel partner companies each
With the increasing influence of cloud and communication technologies in our daily lives, online and mobile security have rapidly become a top concerns for many organizations in the last few years. This week’s
When you live in Silicon Valley, it’s sometimes tough to realize that this isn’t the real world. You know, high-speed Internet connections everywhere, enjoying 4G LTE (long term evolution) mobile service, everyone carrying
According to IBM, social business is transforming the way enterprises work to better capitalize on our most valuable resource: people. Recently Big Blue outlined a ten step plan to build a social business.