The means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Popular social media platforms include LinkedIn, Twitter and Facebook.
You probably won’t believe this but companies are spending millions every year on their Customer Relations Management (CRM) systems. In fact, it’s about a $13 billion market with more than $1 billion being
Just as the Internet turned 40, a “Wall Street Journal” article suggested email was “over the hill.” Today’s online tools enable folks to instantly reach a wider audience (Facebook, LinkedIn, other social networking
Faced with a multitude of choices, it’s often difficult for sales professionals to home in on the winning opportunity that would guarantee a sale. Toronto-based software company SalesChoice has developed an advanced analytics
IBM has enhanced its partner program to provide training and support geared towards bolstering sales on the four key areas or cloud, analytics, mobile, security and social media. The new initiative turns the
The biggest thing that’s wrong with social media marketing is consumers. They simply don’t understand that marketing is a fairly one-sided effort. You decide what the company, product, brand message is. You decide