In a blast from the past, Bull HN Information Systems (Bull), who was a major player in IT back in the 1990s, is formally launching a channel partner program to market and sell its Bullion servers during VMware Partner Exchange 2013 in Las Vegas February 25th through the 28th.

According to Jim Custer, Bull’s director of sales and marketing, the partnership with VMware makes Partner Exchange an ideal venue to introduce this technology and partner program. The Bullion server offering will create an attractive and accretive alternative for partners and customers alike.


The Bullion server platform was born from the company’s legacy in mainframe and extreme computing and is an x86 server certified by VMware to scale to 16 CPUs (up to 160 cores). The Bull (BCS) node controller technology allows for nearly linear scalability from 1-to-16 processors which enabled it to achieve the world’s fastest spec-INT rate benchmark. Bullion servers are targeted at the virtualization of business-critical applications, hyper-consolidation, private cloud, and proprietary-to-standard architecture migrations.


Scott Musson, senior director, Alliances, VMware, said partnering with Bull in expanding their reach in the global market together to help customers address the challenge of virtualizing business-critical applications using scalable, cost-effective, standards-based technologies to achieve the benefits of the software-defined data centre.


Bull first introduced the Bullion server in Europe and other select global regions in April 2010, and has since deployed to hundreds of customers including Xerox GDO, the French Ministry, major telecom operators, banks, and manufacturers. In addition, Bull has partnered with EMC to certify Bullion as an authorized server platform through the VSPEX program in conjunction with VMware and Brocade.

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