Storage vendor Western Digital has launched a new hard drive line designed with surveillance in mind.

WD Purple is a purpose-built line of 3.5-“, high-capacity hard drives designed specifically for video surveillance units. Available in capacities from 1 TB up to 4 TB, the company says they’re a fit for new and existing home and small business security environments with up to eight hard drives and up to 32 high-definition video cameras.

“By expanding our ‘Power of Choice’ product portfolio with WD Purple, we make it simple for our VARs, integrators and consumers to select the right drive engineered for their application and validated with our industry leading surveillance partners,” said Matt Rutledge, senior vice-president and general manager of WD’s storage technology group, in a statement.  “WD optimized the WD Purple line of hard drives for surveillance applications to improve high-definition video playback, and operate in 24×7 workloads of surveillance environments.”

According to Western Digital the drives are optimized to meet the demands of always-on digital PVR, DVR and NVR recording environments, with low power consumption and many advanced performance features, such as AllFrame to reduce video footage loss with a proprietary cache policy management technology, a more efficient media format it Advanced Format Technology, compatibility with industry-leading chassis and chip-sets.

The drives are available now, with pricing ranging from $89.99 for the 1TB model to $199.99 for the 4TB model.

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