IBM quietly kills its Lotus brand

Published: November 15th, 2012

It was in 1995 that IBM Corp. (NYSE: IBM) acquired Lotus Development Corp. Now, nearly 20 years and many Lotusphere conferences later, the technology giant is getting around to a rebranding.

According to a report from Network World, when IBM launches a public beta of Notes and Domino 9.0 Social Edition next month it won’t be using the Lotus brand. The other brands bearing the Lotus name are expected to follow suit.

Lotus is probably best known for two of its early and more iconic products: Lotus 1-2-3 and Lotus Notes. One of the first user-friendly spreadsheet offerings, 1-2-3 helped the early adoption of the PC as a business tool, while Notes because a popular groupware and e-mail offering. IBM bought the company in 1995 for $3.5 billion. Source | Network World