How theatres are bringing more fun to the movies

July 7, 2008
The real secret of Steve Jobs’ success
Valleywag
Owen Thomas looks at where Apple may have gotten a lot of its success from.

“Everyone likes to talk up Apple’s innovative design. It’s a much more attractive story than the real reason why Apple has come to dominate first the MP3 player market, and soon, the smartphone market. Apple is buying 50 million 8-gigabyte memory chips from Samsung – the kind used in its entry-level iPhone 3G – and Samsung is cutting off other customers as a result of tight supplies.”

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Theatres working to make even the pre-show ads more entertaining
Techdirt
Mike Masnick writes about what some movie theatres are doing do help make their “pre-show” ads more interactive and entertaining for movie-goers.

Movie theatres are now experimenting with much more entertaining and interactive ‘pre-show’ advertising. They’re doing things like using motion sensors to have the audience ‘play’ a game as a group, or having them use their mobile phones to vote on certain questions on the screen and immediately showing the results.”

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Voicemail is just the tip of the iceberg – the real problem is telephones themselves
Network World
CurtMonash is all for an IM-oriented communication culture at the workplace.

“Every enterprise, of any size, should be IM-friendly. Police IMs if you must, if you fear the loss of anything from employee time to intellectual property. Even with that overhead, an IM-oriented communication culture can be terrifically advantageous — and that’s even before we consider the employees who grew up on IMs and text messaging, and insistent on using them in the workplace as a matter of course.”

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Jim Love, Chief Content Officer, IT World Canada

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Maxine Cheung
Maxine Cheung
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