Published: September 11th, 2017

D&H Canada has inked Hewlett-Packard Enterprise for the Canadian market. The distributor plans on rolling out a new initiative in support of HPE’s new line of server and storage equipment along with Aruba’s new networking products.

Under the terms of the agreement, D&H Canada will have the full range of cloud-ready solutions specifically for the small and mid-market marketplace.

The distributor has also created a new partner program for HPE and Aruba called HERO or Heighten and Elevate Revenue Opportunity. According to D&H, this new program was developed in partnership with HPE and includes training opportunities, technical and pre-sales support, dedicated D&H solutions specialists, tools such as an automated “iQuote” Web-based function which includes an HPE Financial Services calculator, and dedicated marketing materials.

Roy Rivers, the newly appointed director of sales for D&H Canada has been tasked to oversee D&H’s business relationship with HPE and Aruba in Canada. Rivers will be driving new channel business for HPE and Aruba along with developing networking solutions that are secure and cost-effective SMB channel partners in the SMB space.

Greg Tobin, general manager at D&H Canada, said he was thrilled at the HPE partnership and added that it represents a significant opportunity to develop business for D&H’s target VARs in the SMB space, addressing a specific market demand and delivering HPE’s industry-leading server, storage, and Aruba networking solutions to the business community.

HPE Canada channel chief Jas Sahota, said that D&H Canada’s commitment to the SMB segment is outstanding, making them a valuable partner to help us proliferate the HPE and Aruba offerings among resellers of this profile.