Channel research roundup: To the cloud and CDN’s Top 100

As a professional service to our members, the Canadian Channel Chiefs Council (C4) is committed to bringing the latest high-value channel and technology industry research to our members to help you make the right decisions in your jobs.

This month, C4 is pleased to offer its members exclusive discounted rates on two recent reports from our key research partners.

To the cloud

TechAisle has produced Winning Strategies of Successful Cloud Channel Partners. This comprehensive research report, designed specifically for the channel community, offers 15 keys to successful cloud business management for channel executives.

Based on extensive surveys with channel partners that sell cloud computing solutions and services to the small and medium-sized business (SMB market, the study identifies the quantitative, meaningful and actionable differences between partners that are successful in the cloud, and those that are not. Critical differences were uncovered around corporate priorities and allocations, technology and offering definition and sales and marketing strategies and tactics.

Among the key conclusions? Recurring revenue is not the sole indicator of cloud business success, branded solutions are a must, and industry knowledge is a more important differentiator that technical expertise.

While this research is normally priced at $4,500, as a special offer for our C4 members, it’s available for a limited time for just $3600 – a savings of 30 per cent.

CDN’s Top 100 Solution Providers

If you’re looking to get a comprehensive overview of the Canadian IT reseller channel and solution provider community, you want CDN’s Top 100 Solution Providers Benchmark Report for 2014.

Based on surveys completed by applicants to CDN’s Top 100 Solution Providers list, the benchmark report tracks the growth of the Canadian channel partners, outlines the top solutions where partners will be investing in 2014, where partners are anticipating growth, where and how they’ll be hiring and what vendors they’re working with.

According to the report, the typical solution provider in Canada has between 25-50 employees, is looking to hire more staff and, if it hasn’t already pulled the trigger, is seriously looking at investing in cloud services.

The regular price for this report is $499, but as a special offer for C4 members it is available for just $299 – that’s 40 per cent off for C4 members.

To order either report or for more information, please send us an email.

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Jim Love, Chief Content Officer, IT World Canada

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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