IT World Canada’s (ITWC) staff enjoyed another winning night at the 2015 Canadian Online Publishing Awards, continuing the company’s history of success at the awards since its inception in 2009.
ITWC won gold in two categories – Best Use of Social Media and Best Branded Content. It also was recognized with two silver medals – for Best Video Content and Best Interactive Story. The awards reflect the work ITWC’s team has done across a range of new efforts since pivoting away from print and moving to an all-digital focus in 2012.
“Two big thrills of the evening for me were the gold medals in Use of Social Media and in Best Branded Content,” said Jim Love, chief content officer of ITWC. “The social media award was a real high point because of the work that our team has done to develop our social media presence and really engage in conversations in this arena. The branded content award was a personal pleasure since as newly appointed chief content officer at ITWC I head up this program.”
The social media award recognized the #ITWCchats Twitter chat series, and specifically about wearable technology. The hour-long chat saw three luminaries in the field answering questions from the audience, including Thalmic Labs CEO Stephen Lake, We Are Wearables host Tom Emrich, and Meta Labs technical coordinator Brennan Hatton.
For best branded content, the Rogers Enterprise Connectivity series featured on ITBusiness.ca won the gold. Reflecting ITWC’s new special capabilities around both developing and delivering custom content for clients in a way that’s natively integrated into its web properties. The series features blog content from four professional IT journalists and has covered topics ranging from the Internet of Things to unified communications and more.
ITWC is continuing its innovative new content into 2016 with the launch of a new digital publication in CSO Digital, creating a community for the decision makers for IT security at Canadian businesses. More #ITWCchats are also in the works, and more new video content is going to continue appearing across its Web sites.