Apple Inc.‘s (NASDAQ: AAPL) rollout of the iPhone 4 in June temporarily slowed down demand for Google Android smartphones, but a new study shows consumers are again very hungry for Android devices.
ChangeWave Research, which last week released survey results showing explosive demand growth for Android among businesses, is now revealing findings from its mid-September consumer survey based on 4,000 responses. Of those people planning to buy a smartphone in the next 90 days, 37 per cent said they would prefer to have the Android OS on the device. That’s up from 30 per cent in both March and June, and represents a six-fold increase from a year ago.
Meanwhile, demand for the iPhone fell from 50 per cent in June to 38 per cent this time around. A drop-off was not unexpected since demand peeked when the iPhone 4 was debuting, says Paul Carton, VP of research for ChangeWave.
“Back in June, the launch of the iPhone 4 temporarily slowed the meteoric rise of the Google Android operating system,” Carton says. “But our latest survey shows the Android OS is once again making major advances in the smartphone market.”
RIM BlackBerry OS was in demand among just six per cent of survey respondents, up from five per cent in the last survey, perhaps given a little boost due to the BlackBerry Torch’s rollout. (Though some ex-BlackBerry users have started to speak out about why they’ve switched to Android phones.)
One reason Android is on the rise is that customer satisfaction is relatively high, with 65 per cent of those who own devices running Android OS saying they are very satisfied. Only Apple iPhone OS users are more pleased, with 74 per cent being very satisfied. Only 31 per cent of RIM BlackBerry OS users say they are very satisfied, putting them even slightly behind Palm OS/WebOS users.
Android is on a major roll, with survey after survey in recent weeks pointing to growth even as new Android devices roll out.
ChangeWave reported last week that 60 per cent more corporate IT buyers say they’re buying Android devices since May, and Gartner predicts Android will beat out the BlackBerry and Apple’s iOS by year-end for second best selling mobile operating system worldwide only behind Nokia’s Symbian. ComScore’s latest numbers show Android blowing by Windows Mobile in the U.S. to rank as the third most popular mobile OS.
Meanwhile, big tech players such as Amazon and Verizon are throwing their support behind Android by rolling out app stores.
And a sure sign that Android is making it: software piracy is going gangbusters despite Google’s efforts to curtail it.
